How to present a project to a customer who does not understand your work?

Here you have designed the site, drew a logo or wrote text for the landing page and drop the result to the client. But your work did not seem to him a brilliant revelation, as you did. Ridiculous comments begin (what it carries), inappropriate edits are made (I will not even add it to the portfolio), and relations may be broken (I don’t work with this inadequate anymore). To avoid misunderstandings and correctly convey ideas, follow the plan from the article. Continue reading →