How to advertise your business on the Internet
Today, the global network provides tremendous advertising opportunities. It is safe to say that a firm or entrepreneur who does not use the Internet for advertising loses a large percentage of customers.
Advertising business on the Internet is especially relevant for those who do not have funds for other types of advertising, sometimes quite expensive: outdoor advertising, advertising on television and radio.
So how to advertise your business on the Internet? Ways to mass, and you can choose which ones are right for you.
We use social networks
Recently, social networks have become a good platform for advertising. They are used not only by young people, but by almost all segments of the population. Moreover, social networks are not only popular Odnoklassniki and Vkontakte. This is a set of resources, the number of which is constantly growing. For example, social networks include “Facebook”, “My World”, “Twitter”, “Professionals” and many others.
Plus social networks in that you can direct advertising specifically to the inhabitants of your region, and with a certain gender and age.
There are two ways to promote a business through a social network. The first is to create a company profile, fill it. By filling means the indication of the most complete information about the goods or services provided. It is advisable to post photos of products or work results, prices, contact information.
Then you need to start adding subscribers, starting, for example, with relatives, acquaintances and friends. And then start trying to add other people who may become potential customers. For example, if your activity relates to fashion and beauty, you can easily get subscribers in the form of girls and women.
Note! Do not spam. That is, you should not send annoying offers of goods and services to potential customers, otherwise you may be blocked.
Constantly “lead” your page. For example, you can regularly post information about certain promotions and discounts, post new photos, reviews about your business. If the product you are offering is really good and is needed by people, then gradually you will begin to get good returns from a page on the social network.
Vroy way of advertising sv social networks – creating a group with information about the business. But here it is somewhat more difficult, since you cannot invite everyone to the group. So, you need to spend time on the “promotion” of the group. The undoubted advantage of the group is that it is practically able to replace its site. In a group, people will be able to ask questions of interest, and you will be able to answer them, and even give brief free consultations.
Blogging is especially important for those who offer some services or do some work. But the one who sells products, can also start a blog.
So, for example, a lawyer can do legislative reviews on his blog, talk about interesting cases from his practice. A make-up artist can “upload” examples of his work to a blog, write interesting articles about various aspects of makeup. The seller of clothes is quite capable of making reviews of fashion trends, writing articles on this topic. It is desirable to start a blog on a resource that has a high attendance – today it can be called “LiveJournal” as such. If you really will post useful information on a blog, be sure that you will find your readers and clients.
Not everyone has the opportunity to pay a decent amount for the creation of the site. But today it is not necessary to do this at all. After all, there are a large number of free site designers and hosting sites. And information about the promotion of the site can also be easily found on the Internet. If you think that you are too old to understand all this, ask for help from the younger generation – for example, relatives (children, grandchildren, nephews, etc.). Of course, for a small fee.
The main thing on the site is that there is complete information about the services / goods / works, and especially important – prices must be present. Some sites look losing just because they simply do not have any price list.
By the way, on the site, as well as in a group in a social network, you can create a section where users can ask their questions. And you, accordingly, will be able to answer them.
Later, when your business goes uphill, you will allocate money for rebranding the site.
Advertise on the forums
The audience of the forums is definitely smaller than the audience of social networks and blogs. But to try to advertise your business there is quite possible. You can use thematic forums or forums of your city. The most relevant is for those who provide consulting services. A person can create his own forum thread, leave his contacts there and invite forum members to ask their questions.