Three basic rules of merchandising
Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means…

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Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of…

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The formula for calculating capital productivity
Turnover ratios show return on investment. One of these factors is the total capital productivity. Capital productivity is an economic indicator and one of the important indicators of the activity…

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What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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How to count dividends
The dividend is considered to be the part of the profit of the organization, which is distributed among the owners in proportion to their ownership. Thus, in an open or…

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How to present a project to a customer who does not understand your work?

Here you have designed the site, drew a logo or wrote text for the landing page and drop the result to the client. But your work did not seem to him a brilliant revelation, as you did. Ridiculous comments begin (what it carries), inappropriate edits are made (I will not even add it to the portfolio), and relations may be broken (I don’t work with this inadequate anymore). To avoid misunderstandings and correctly convey ideas, follow the plan from the article. Continue reading

Bali will not … 6 signs that your business is cranky

Anyone who decides to start a business should be prepared for difficulties and failures. So that after the first attempt in a couple of months not to return to work for hire, you need to properly plan everything. And even in this case, no one is insured against collapse. The good news is that even the most deplorable situation does not always mean the end of your business – you can always change and fix everything. Continue reading

How to create a brand

Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions.

A brand is a symbolic display of information associated with specific goods or services that is of exceptional value to the target audience. The uniqueness of the brand is due to the integrated development:
titles;
design (logo, fonts, color, branded clothing, etc.); Continue reading

How is the profitability of the enterprise calculated
Profitability is a key indicator of a commercial organization. It is necessary in the preparation of a business plan, cost accounting, setting prices, as well as to understand how profitable…

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Increase customer loyalty
Under the main criteria of client loyalty understand: willingness to trust the opinion or vision of a company representative; desire to deal with controversial, ambiguous situations; willingness to listen to…

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