What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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How to create a brand
Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions. A brand is a symbolic display of…

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Own business: we open a taxi station
What do you need to run a taxi business and how can you earn money today? The situation in the market, the most profitable car brands for taxis and calculations…

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How to count dividends
The dividend is considered to be the part of the profit of the organization, which is distributed among the owners in proportion to their ownership. Thus, in an open or…

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How to increase sales in a crisis
Crisis time makes everyone think about increasing sales. After all, citizens are not ready to part with a large amount of money. And the stores do not have enough profit…

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you can organize

4 basic steps to start your own business in the US

Doing business in the United States, in a country where the form of private enterprise has been erected in an absolute, is a rather simple task. But strict and orderly. With its pluses and minuses. Let us examine all the vicissitudes of the organization of business in the United States, and at the same time learn how to open your own business in America. Continue reading

How to make a commercial offer

The success of the company directly depends on how the offer is made. After all, it is able to attract customers, and profit depends on the availability of the latter. If you want to make your business successful, you definitely need to know how to make a commercial offer.

Commercial offer should not be confused with the usual price list or with the description of the product or service. Continue reading

Three basic rules of merchandising

Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means the use of certain methods of displaying goods, window dressing, equipping goods with prices and promotional materials.

Today, merchandising is used not only in grocery stores, but also in clothing stores, other goods, in pharmacies, etc. And it can be used not only by the owners of supermarkets, but also by the owners of small shops. Continue reading

Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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