What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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How to provide discounts
The main objective of discounts is to increase the turnover and strengthen the company's position in the sales market. Sometimes an organization fails to get the desired response from buyers.…

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Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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How to get a business grant
Many enterprising people seek to open their own business. To do this, initial capital is required. Immediately the question arises about where to get the money to start your business.…

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How to create a brand
Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions. A brand is a symbolic display of…

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fashion model

The formula for calculating capital productivity

Turnover ratios show return on investment. One of these factors is the total capital productivity. Capital productivity is an economic indicator and one of the important indicators of the activity of any company. It allows you to draw conclusions in a timely manner about how correctly the company’s business activity is built in the current market conditions. Continue reading

Increase customer loyalty

Under the main criteria of client loyalty understand:

willingness to trust the opinion or vision of a company representative;
desire to deal with controversial, ambiguous situations;
willingness to listen to the proposals of the representative of the company and discuss them;
the desire to jointly achieve the best result of cooperation. Continue reading

How to determine the break-even point of the enterprise

Both in current activities and in production planning, a fairly efficient and simple tool for determining the necessary profit is used – break-even analysis.

Before you determine the break-even point of the enterprise in the calculation methodology include a number of assumptions:

The dependence of revenue and production costs is linear; Continue reading

Business on the windowsill: how to make money on plants
Plants are an underestimated source of income, under the power of anyone - from schoolchild to retired. Just a little knowledge, effort, and the usual sill, available in any housing.…

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How to create a brand
Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions. A brand is a symbolic display of…

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