Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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How to make telephone calls
Every businessman should know how to conduct telephone calls. The dynamic rhythm of modern life dictates its own rules. The desire to increase sales, improve the quality of service, or…

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How to choose an online marketing course and not be left without pants
Online marketing courses are expensive. What is taught is not clear until you finish. I tell you what to look for in order to make the course useful, and the…

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How to reduce enterprise costs
Revenue consists of income and expenses that organizations have to bear. That is why reducing the cost of the enterprise becomes the only source of high profits. An erroneous strategy…

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several dozen resumes

How to talk with the client

Very many workers at least sometimes communicate with customers. The ability to communicate competently with them is irreplaceable: employees who possess them increase the company’s profit. Of course, everything largely depends on the field of activity, but there are generalized rules on how to properly talk with the client.

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How to advertise your business on the Internet

Today, the global network provides tremendous advertising opportunities. It is safe to say that a firm or entrepreneur who does not use the Internet for advertising loses a large percentage of customers.

Advertising business on the Internet is especially relevant for those who do not have funds for other types of advertising, sometimes quite expensive: outdoor advertising, advertising on television and radio. Continue reading

How to choose the right staff

As any employee wants to find a good job, any employer wants to hire qualified, responsible and purposeful employees. And this is not surprising, because the staff is the “face” of the company. Thanks to employees, a business can flourish or even die.

In large firms, specially trained people – personnel officers are usually engaged in the selection of personnel. Continue reading

Business on the windowsill: how to make money on plants
Plants are an underestimated source of income, under the power of anyone - from schoolchild to retired. Just a little knowledge, effort, and the usual sill, available in any housing.…

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Becoming a Steve Jobs or Computer Empire
After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as…

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