What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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How to create a brand
Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions. A brand is a symbolic display of…

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Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of…

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organization should

How to calculate the payback period of the project

If you decide to make financial investments in a particular project or want to start your own business, first of all you need to go through the planning stage. Only the most accurate plan for the development of a business or project will determine whether it will be profitable in the long run and whether it is worth spending your time, effort and money on its implementation.

When drafting a business plan, it becomes necessary to determine the period for which the project can pay off. Continue reading

Increase customer loyalty

Under the main criteria of client loyalty understand:

willingness to trust the opinion or vision of a company representative;
desire to deal with controversial, ambiguous situations;
willingness to listen to the proposals of the representative of the company and discuss them;
the desire to jointly achieve the best result of cooperation. Continue reading

Bali will not ... 6 signs that your business is cranky
Anyone who decides to start a business should be prepared for difficulties and failures. So that after the first attempt in a couple of months not to return to work…

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How to make telephone calls
Every businessman should know how to conduct telephone calls. The dynamic rhythm of modern life dictates its own rules. The desire to increase sales, improve the quality of service, or…

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What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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