The formula for calculating capital productivity
Turnover ratios show return on investment. One of these factors is the total capital productivity. Capital productivity is an economic indicator and one of the important indicators of the activity…

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Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of…

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How is the profitability of the enterprise calculated
Profitability is a key indicator of a commercial organization. It is necessary in the preparation of a business plan, cost accounting, setting prices, as well as to understand how profitable…

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business education

40 unique business ideas and startups that can turn the market … or not

Unusual and unique business ideas will always receive increased attention. On the one hand, the idea itself is already interesting to people – is there something unique about it? On the other hand, I would like to see for myself, to give a subjective assessment – there will be a successful idea everywhere, or, for reasons of insurmountable nature, this business idea is not capable of independent living. And not all ideas stand the test of time. Continue reading

How to present a project to a customer who does not understand your work?

Here you have designed the site, drew a logo or wrote text for the landing page and drop the result to the client. But your work did not seem to him a brilliant revelation, as you did. Ridiculous comments begin (what it carries), inappropriate edits are made (I will not even add it to the portfolio), and relations may be broken (I don’t work with this inadequate anymore). To avoid misunderstandings and correctly convey ideas, follow the plan from the article. Continue reading

Business on the windowsill: how to make money on plants
Plants are an underestimated source of income, under the power of anyone - from schoolchild to retired. Just a little knowledge, effort, and the usual sill, available in any housing.…

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What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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Three basic rules of merchandising
Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means…

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