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What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which:
tell the target audience about goods or services;
they are interested in buying this product;
help inspire potential customers to trust the organization.
In order for the advertising campaign to produce the desired results, it is better to use all known and, most importantly, working ways to promote a product, service or brand. Continue reading
How to attract investment
If you are interested in how to attract investments, then you should initially decide on the type of investor that will fully meet the interests of your company. To this end, it is necessary to understand the differences between foreign and Russian, institutional and private, strategic and financial investors, as well as to analyze their financial capabilities.
Determination of your place Continue reading
Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of this or that product. Therefore, the primary task of sellers and manufacturers is the selection of their product among the universal monotony. For this, an extremely effective, but rather simple method is used – the development of a unique sales offer (hereinafter referred to as UTP). UTP as a marketing strategy was first proposed by R. Reeves in the book Reality in Advertising, where promotion was given the role of an “active sales person.” Continue reading
