The formula for calculating capital productivity
Turnover ratios show return on investment. One of these factors is the total capital productivity. Capital productivity is an economic indicator and one of the important indicators of the activity…

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How to find an investor for a startup
In general, a startup can be described as a stage of business development (beginning) or a newly created business. Thus, any new company can be called a startup. However, a…

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How to present a project to a customer who does not understand your work?
Here you have designed the site, drew a logo or wrote text for the landing page and drop the result to the client. But your work did not seem to…

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Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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How to provide discounts
The main objective of discounts is to increase the turnover and strengthen the company's position in the sales market. Sometimes an organization fails to get the desired response from buyers.…

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business development

“Do it yourself” your business: 6 business ideas

The basis of any business is the target audience. If it is – the business works, no – no matter how good the business is, there will be no profit. Each consumer group has characteristics and non-overlapping features. However, there are special buyers that are different from each other, but, nevertheless, united by the main trend – they like to do something on their own: tinkering, glue from paper, cut out of wood, grow plants and much more. And this is an excellent niche for business, knowing the desires of this group. Continue reading

How to choose an online marketing course and not be left without pants

Online marketing courses are expensive. What is taught is not clear until you finish. I tell you what to look for in order to make the course useful, and the money does not go down the drain.

Genres
Courses come in three and a half genres. I must say that I do not know which one is better. Pay attention to the features of courses in different genres. Continue reading

Formation of the company’s image

Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:
to attract good specialists to the company;
attract more customers;
increase the competitiveness of the company;
attract new partners; Continue reading

How to create a brand
Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions. A brand is a symbolic display of…

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How to increase sales in a crisis
Crisis time makes everyone think about increasing sales. After all, citizens are not ready to part with a large amount of money. And the stores do not have enough profit…

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