What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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Formation of the company's image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:…

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How to reduce enterprise costs
Revenue consists of income and expenses that organizations have to bear. That is why reducing the cost of the enterprise becomes the only source of high profits. An erroneous strategy…

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How to make a commercial offer
The success of the company directly depends on how the offer is made. After all, it is able to attract customers, and profit depends on the availability of the latter.…

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How to determine the break-even point of the enterprise
Both in current activities and in production planning, a fairly efficient and simple tool for determining the necessary profit is used - break-even analysis. Before you determine the break-even point…

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How to make a commercial offer

The success of the company directly depends on how the offer is made. After all, it is able to attract customers, and profit depends on the availability of the latter. If you want to make your business successful, you definitely need to know how to make a commercial offer.

Commercial offer should not be confused with the usual price list or with the description of the product or service. Continue reading

How to provide discounts

The main objective of discounts is to increase the turnover and strengthen the company’s position in the sales market. Sometimes an organization fails to get the desired response from buyers. How to provide discounts, attract a wide audience of customers and get the maximum benefit from it?

The cost of goods must be positively assessed by the buyer. Discount itself does not bring proper results. For the proposal to be able to interest the target audience, you need a specific reason. Continue reading

How to attract investment

If you are interested in how to attract investments, then you should initially decide on the type of investor that will fully meet the interests of your company. To this end, it is necessary to understand the differences between foreign and Russian, institutional and private, strategic and financial investors, as well as to analyze their financial capabilities.

Determination of your place Continue reading

How to expand business
Having the opportunity to open your business is not enough; it is important for an entrepreneur, after starting a business, to know how to manage the organization further and how…

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Three basic rules of merchandising
Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means…

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