How to increase the turnover of goods in the store
Knowing how to increase the turnover of goods in the store is useful to every retail owner regardless of how successful he is at the moment. New laws are being…

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What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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How to provide discounts
The main objective of discounts is to increase the turnover and strengthen the company's position in the sales market. Sometimes an organization fails to get the desired response from buyers.…

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4 basic steps to start your own business in the US

Doing business in the United States, in a country where the form of private enterprise has been erected in an absolute, is a rather simple task. But strict and orderly. With its pluses and minuses. Let us examine all the vicissitudes of the organization of business in the United States, and at the same time learn how to open your own business in America. Continue reading

How to create a brand

Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions.

A brand is a symbolic display of information associated with specific goods or services that is of exceptional value to the target audience. The uniqueness of the brand is due to the integrated development:
titles;
design (logo, fonts, color, branded clothing, etc.); Continue reading

Three basic rules of merchandising

Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means the use of certain methods of displaying goods, window dressing, equipping goods with prices and promotional materials.

Today, merchandising is used not only in grocery stores, but also in clothing stores, other goods, in pharmacies, etc. And it can be used not only by the owners of supermarkets, but also by the owners of small shops. Continue reading

Formation of the company's image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:…

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How to choose the right staff
As any employee wants to find a good job, any employer wants to hire qualified, responsible and purposeful employees. And this is not surprising, because the staff is the “face”…

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How to get a business grant
Many enterprising people seek to open their own business. To do this, initial capital is required. Immediately the question arises about where to get the money to start your business.…

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