Aerography Studio Business Plan
Airbrushing is a trendy car restyling trend that can bring an excellent profit to a novice entrepreneur. This business can even be opened alone and in your own garage.
1. PROJECT SUMMARY
The purpose of this project is to open an airbrushing studio for the implementation of a range of high-quality services for the decoration of cars and other surfaces. The project is designed for implementation in a city with a population of more than 500 thousand people.
Currently, airbrushing is a fashionable direction for restyling a car and taking on new directions. For example, airbrushing on tires, laptops and mobile phones, skateboards and interior design is gaining in popularity. Consequently, the opening of an aerography studio is a promising business area. The benefits include the growing demand for this type of service, high incomes with a relatively small start-up capital, simple business conditions.
To implement the project, a room is leased (garage) that meets all the necessary requirements. The total area of the premises is 30 square meters. The main target audience consists of car owners, of which 60% are men aged 20 to 45 years.
The volume of initial investment is 160,000 rubles. Investment costs are directed to the purchase of equipment, advertising, purchase of consumables and the formation of a working capital fund prior to the project’s return on payback. The main part of the required investment falls on the purchase of equipment, whose share is 31%. To implement the project will use its own funds.
Financial calculations take into account all the income and expenses of the project, the planning horizon is 3 years. It is assumed that after this period, business expansion will be required. In accordance with the calculations, the initial investment will pay off after 6 months of work. Reaching the planned sales is planned for the sixth month of work. The net profit at the same time will be 70,000 rubles / month, and the annual net profit for the first year of operation will be more than 500,000 rubles. Return on sales in the first year of work – 28%.
2. DESCRIPTION OF INDUSTRY AND COMPANY
According to the traffic police, over the past 10 years, the fleet of Russians has increased by 65%, and the annual increase in the number of cars is 1.5 million units. In connection with this growing need for the provision of various auto services.
The car service market is developing and offering customers new types of services. Recently, the popularity of airbrushing cars – a method of applying images to the surface using liquid and powdered dyes. The increasing demand for aerography services is due to the fact that:
airbrushing provides the personality of the car, which protects it from car thieves. Oddly enough, but airbrushing is recognized as a very effective anti-theft tool.
Any car that has undergone airbrushing becomes a piece of goods. Its value at the sale increases by 15%;
the ability to emphasize the design of the car, decorate it or hide any damage to the surface;
wear resistant surface. The technology of the drawings involves the application of special protective polishes to prevent the occurrence of scuffs and scratches during minor mechanical impacts.
When planning to open your airbrushing center, you need to consider that, firstly, it would be more expedient to do this in a large city, and secondly, you should immediately find an airbrush artist with work experience and your own style. All potential consumers will be interested in services, focusing on the master. Therefore, to choose a master is not only the most important, but also the most serious task. A great start for business – if you are the same airbrush artist. Then, with the availability of skills and a garage, you can open a business with minimal investments – about 100 thousand rubles.
The main income of the center airbrushing is formed by the artistic painting of cars. However, many studios provide additional services, for example: airbrushing of motorcycles and helmets, facades of houses, interiors, computers and laptops. Recently, airbrush tire tires are also gaining popularity. With a sufficient flow of clients, it is possible to recoup the studio within 4-5 months.
If you want to open a profitable business with minimal investment, the center airbrushing may be a suitable option.
