basic principles laid
Formation of the company’s image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:
to attract good specialists to the company;
attract more customers;
increase the competitiveness of the company;
attract new partners; Continue reading
How to choose the right staff
As any employee wants to find a good job, any employer wants to hire qualified, responsible and purposeful employees. And this is not surprising, because the staff is the “face” of the company. Thanks to employees, a business can flourish or even die.
In large firms, specially trained people – personnel officers are usually engaged in the selection of personnel. Continue reading
Three basic rules of merchandising
Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means the use of certain methods of displaying goods, window dressing, equipping goods with prices and promotional materials.
Today, merchandising is used not only in grocery stores, but also in clothing stores, other goods, in pharmacies, etc. And it can be used not only by the owners of supermarkets, but also by the owners of small shops. Continue reading
