Open the point with shawarma: affordable profitable business, costing from 65 thousand rubles, with the original recipe and features
Opening a point for making and selling shawarma is a great idea for a small business with a small investment. And despite the ingenuity of this business, there are features that require attention and the right approach. These include: a list and the cost of the necessary equipment, the nuances of choosing a location for the outlet, a preliminary business plan with the calculation of the costs of starting a business.
In addition to the above factors, in this article we will try to calculate the possible profit from the business on shawarma. And consider how to increase the income from the sale of shawarma with small efforts and an additional assortment.
Shawarma or shawarma (popular names are also found – shaorm, shavarma, shuarma and the like); in other cases – doner kebab, doner, doner, kebab. The dish, according to a number of experts in culinary history, is of Arabic origin, consisting of minced meat cooked on the grill; with the addition of a mixture of fresh vegetables and herbs and the original sauce. The resulting filling wraps or fits into a cake, pita or pita. And despite the extensive differences in the names, the generally accepted classical recipe for this dish is traditional and does not change much, but, as practice has shown, each chef has his own version of the “classical” shawarma that completely changes the idea of what exists on the market. Sometimes only the name of the “classics” remains.
A wide variety of own recipes, and the absence of a strict requirement to strictly follow the “classics”, allows you to combine traditional ingredients in various proportions, add non-standard fillings to the original shawarma, or even completely change the filling of the dish, relying on the taste priorities of your target audience and preferences depending on the area accommodation. And all this, without a doubt, is sold as “shawarma” – a commercially successful name that allows you to quickly and efficiently declare yourself. Therefore, newly-minted businessmen who are friends with marketing always try to add this word to their advertisement or signboard. Therefore, everywhere appear (names made up, coincidences with real commercial objects are random): “Big Shawarma”, “Shawarma №1”, “Shawarma”, “Shawarma and drinks”, “Shawarma from Radik”, “Super Shawarma”, “Fresh Shawarma” “,” Shawarma on the grill “and so on.
In the aggregate, this approach provides ample opportunities to start your own business, turning shawarma into a universal and popular fast food dish – able to satisfy the most demanding and original demand from any segments of the population. Therefore, shawarma perfectly fits into business opportunities of any size. And it turns out that “shaurma” is: and a small pussy on the streets of your city; and the “island” in the mall; and even a similar dish is often found on the menu of some cafes and restaurants, including world and popular fast food chains. Because there is a stable demand for shawarma, and this dish, which is simple to prepare, is familiar to everyone and is highly valued by consumers.
Since all the ingredients are prepared in advance, the preparation time of the shawarma itself does not exceed 5-15 minutes. The low cost of the finished dish ensures that it will be inexpensive for the client as well.
Shawarma is used hot without the use of cutlery. It has an original taste – one portion can satisfy the feeling of hunger in an adult. Therefore, this type of fast food is so popular at lunchtime with the majority of citizens – from a student or a simple worker to a major leader of a large company. For the latter, as they say – not to forget the taste! The very process of dinner, where the main dish serves shawarma, does not take much time.
As already noted, the modern shawarma recipe is a universal dish. Although they have historical roots, they quickly adapt to modern realities and demand among consumers, often without changing the name – completely changing the filling or appearance. Or vice versa, while maintaining the basic principles of cooking recipe, they change the name, making it a specialty of the house.
So, you can find modern fitness shawarma, where there is no meat, and only vegetables are added inside. In Europe, they often sell doner with pork, which somewhat contradicts the Arab roots of the recipe of the dish, but perfectly satisfies the demand from Europeans, well-known fans of this meat. And in large chain restaurants and fast food restaurants with a world name, they offer to try so-called rolls or meat twisters. Most often in the role of “meat” are chikeni – slices of fried chicken in breading. The dish is complemented by branded sauce, with the addition of cheese and vegetables, wrapped in a wheat cake. It feels like rolls of stuffing are similar to prescription “Caesar” burgers or salads of the same name. In fact – it is. The company’s technology, seeing the popularity of “shawarma”, tried to add it to the menu using available and ready-made ingredients used in other dishes – chicken, sauce, cheese, greens.
