What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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How to advertise your business on the Internet
Today, the global network provides tremendous advertising opportunities. It is safe to say that a firm or entrepreneur who does not use the Internet for advertising loses a large percentage…

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How to make a commercial offer
The success of the company directly depends on how the offer is made. After all, it is able to attract customers, and profit depends on the availability of the latter.…

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How to count dividends
The dividend is considered to be the part of the profit of the organization, which is distributed among the owners in proportion to their ownership. Thus, in an open or…

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Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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Monthly Archives: February 2019

How to attract investment

If you are interested in how to attract investments, then you should initially decide on the type of investor that will fully meet the interests of your company. To this end, it is necessary to understand the differences between foreign and Russian, institutional and private, strategic and financial investors, as well as to analyze their financial capabilities.

Determination of your place Continue reading

How to calculate the payback period of the project

If you decide to make financial investments in a particular project or want to start your own business, first of all you need to go through the planning stage. Only the most accurate plan for the development of a business or project will determine whether it will be profitable in the long run and whether it is worth spending your time, effort and money on its implementation.

When drafting a business plan, it becomes necessary to determine the period for which the project can pay off. Continue reading

How to reduce enterprise costs

Revenue consists of income and expenses that organizations have to bear. That is why reducing the cost of the enterprise becomes the only source of high profits. An erroneous strategy to reduce the cost of a company can be the cause of its bankruptcy. How to reduce the cost of the enterprise without the risk to the business?

The work of the organization is aimed at obtaining a high income, because of which employees of the company are trying to reduce the costs of the company. Continue reading

Three basic rules of merchandising
Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means…

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How to determine the break-even point of the enterprise
Both in current activities and in production planning, a fairly efficient and simple tool for determining the necessary profit is used - break-even analysis. Before you determine the break-even point…

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