Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of…

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How to choose an online marketing course and not be left without pants
Online marketing courses are expensive. What is taught is not clear until you finish. I tell you what to look for in order to make the course useful, and the…

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How to determine the break-even point of the enterprise
Both in current activities and in production planning, a fairly efficient and simple tool for determining the necessary profit is used - break-even analysis. Before you determine the break-even point…

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statutory documents

How to reduce enterprise costs

Revenue consists of income and expenses that organizations have to bear. That is why reducing the cost of the enterprise becomes the only source of high profits. An erroneous strategy to reduce the cost of a company can be the cause of its bankruptcy. How to reduce the cost of the enterprise without the risk to the business?

The work of the organization is aimed at obtaining a high income, because of which employees of the company are trying to reduce the costs of the company. Continue reading

How to determine the break-even point of the enterprise

Both in current activities and in production planning, a fairly efficient and simple tool for determining the necessary profit is used – break-even analysis.

Before you determine the break-even point of the enterprise in the calculation methodology include a number of assumptions:

The dependence of revenue and production costs is linear; Continue reading

Becoming a Steve Jobs or Computer Empire

After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as the example of Jobs shows how the computer industry was created and developed, with all its ups and downs. The book is very stimulating, as it shows how one person could change not only his fate, but also see the prospects in the field of computer technology for many decades to come. Whatever obstacles do not get in the way of Jobs, he stubbornly moved forward. Continue reading

How to create a brand
Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions. A brand is a symbolic display of…

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How to determine the break-even point of the enterprise
Both in current activities and in production planning, a fairly efficient and simple tool for determining the necessary profit is used - break-even analysis. Before you determine the break-even point…

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Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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