What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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How to attract investment
If you are interested in how to attract investments, then you should initially decide on the type of investor that will fully meet the interests of your company. To this…

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How to calculate the payback period of the project
If you decide to make financial investments in a particular project or want to start your own business, first of all you need to go through the planning stage. Only…

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Business for the self-employed: selling fresh bread through Instagram
Self-employed - people who provide paid services or sell the results of their activities, whose earnings are periodic, or are an auxiliary item of income to the main type of…

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What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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full cost of production

Business on the windowsill: how to make money on plants

Plants are an underestimated source of income, under the power of anyone – from schoolchild to retired. Just a little knowledge, effort, and the usual sill, available in any housing. The only question is what popular plants to grow, how to implement them, and how to do it correctly and simultaneously.

Many dream of owning their own business, although most people stop their fear of failing. Well, it is quite logical, because no one wants to lose their own money, time and effort from scratch. Continue reading

The formula for calculating capital productivity

Turnover ratios show return on investment. One of these factors is the total capital productivity. Capital productivity is an economic indicator and one of the important indicators of the activity of any company. It allows you to draw conclusions in a timely manner about how correctly the company’s business activity is built in the current market conditions. Continue reading

How to make telephone calls

Every businessman should know how to conduct telephone calls. The dynamic rhythm of modern life dictates its own rules. The desire to increase sales, improve the quality of service, or improve technological processes is forcing business people to more and more often perform many tasks outside their office. The time allotted for solving current office problems is often scheduled by the minute. In such a situation, it is almost impossible to pay attention to the interlocutor, who had the honor of an unplanned visit. A full-fledged way of negotiating was by phone. Continue reading

How is the profitability of the enterprise calculated
Profitability is a key indicator of a commercial organization. It is necessary in the preparation of a business plan, cost accounting, setting prices, as well as to understand how profitable…

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Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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