promises given
Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of this or that product. Therefore, the primary task of sellers and manufacturers is the selection of their product among the universal monotony. For this, an extremely effective, but rather simple method is used – the development of a unique sales offer (hereinafter referred to as UTP). UTP as a marketing strategy was first proposed by R. Reeves in the book Reality in Advertising, where promotion was given the role of an “active sales person.” Continue reading
most intensive
fascinating and informative
correct solution
business development
proposed product
seller’s profit
Internet users
spreads very quickly
large Russian entrepreneurship
another factor
distributed in accordance
but at an affordable price
additional services
actual location
suggestions yourself
worthwhile to place
several dozen resumes
special approach
changes themselves must
losing their savings
promises given
presence of a notary
fixed monthly fees
progress of the company
fashion model
financial losses
discuss his decision
you can organize
multi-million empire
prepared for the fact
increase customer l
divided into three types
main task of building
large number of new
shortest possible time
promotional materials
organization should
their initiators should
month should pass
causes a negative
already highlights
financial condition
partner will judge
more reasonable
truly professionals




