promises given
Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of this or that product. Therefore, the primary task of sellers and manufacturers is the selection of their product among the universal monotony. For this, an extremely effective, but rather simple method is used – the development of a unique sales offer (hereinafter referred to as UTP). UTP as a marketing strategy was first proposed by R. Reeves in the book Reality in Advertising, where promotion was given the role of an “active sales person.” Continue reading
already highlights
organization should
multi-million empire
divided into three types
more reasonable
presence of a notary
correct solution
causes a negative
but at an affordable price
several dozen resumes
discuss his decision
large number of new
large Russian entrepreneurship
additional services
Internet users
you can organize
progress of the company
main task of building
financial condition
fixed monthly fees
most intensive
changes themselves must
worthwhile to place
promises given
financial losses
their initiators should
special approach
seller’s profit
promotional materials
fashion model
spreads very quickly
proposed product
distributed in accordance
losing their savings
actual location
prepared for the fact
business development
shortest possible time
suggestions yourself
truly professionals
fascinating and informative
another factor
month should pass
increase customer l
partner will judge