take into account
Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of this or that product. Therefore, the primary task of sellers and manufacturers is the selection of their product among the universal monotony. For this, an extremely effective, but rather simple method is used – the development of a unique sales offer (hereinafter referred to as UTP). UTP as a marketing strategy was first proposed by R. Reeves in the book Reality in Advertising, where promotion was given the role of an “active sales person.” Continue reading
their initiators should
promises given
causes a negative
special approach
large number of new
already highlights
fixed monthly fees
promotional materials
divided into three types
distributed in accordance
shortest possible time
progress of the company
losing their savings
more reasonable
fascinating and informative
seller’s profit
organization should
discuss his decision
business development
but at an affordable price
financial condition
additional services
actual location
prepared for the fact
changes themselves must
financial losses
spreads very quickly
another factor
presence of a notary
multi-million empire
partner will judge
month should pass
main task of building
suggestions yourself
proposed product
most intensive
worthwhile to place
correct solution
several dozen resumes
fashion model
large Russian entrepreneurship
you can organize
increase customer l
truly professionals
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