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How to get a business grant
Many enterprising people seek to open their own business. To do this, initial capital is required. Immediately the question arises about where to get the money to start your business. One option is to get a grant from the state.
To open or develop your own business, you have the opportunity to receive the necessary funds from the regional budget within the framework of the program for supporting start-up entrepreneurs, which operates in our country. Continue reading
Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of this or that product. Therefore, the primary task of sellers and manufacturers is the selection of their product among the universal monotony. For this, an extremely effective, but rather simple method is used – the development of a unique sales offer (hereinafter referred to as UTP). UTP as a marketing strategy was first proposed by R. Reeves in the book Reality in Advertising, where promotion was given the role of an “active sales person.” Continue reading
Becoming a Steve Jobs or Computer Empire
After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as the example of Jobs shows how the computer industry was created and developed, with all its ups and downs. The book is very stimulating, as it shows how one person could change not only his fate, but also see the prospects in the field of computer technology for many decades to come. Whatever obstacles do not get in the way of Jobs, he stubbornly moved forward. Continue reading
