How is the profitability of the enterprise calculated
Profitability is a key indicator of a commercial organization. It is necessary in the preparation of a business plan, cost accounting, setting prices, as well as to understand how profitable…

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How to present a project to a customer who does not understand your work?
Here you have designed the site, drew a logo or wrote text for the landing page and drop the result to the client. But your work did not seem to…

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How to present a project to a customer who does not understand your work?
Here you have designed the site, drew a logo or wrote text for the landing page and drop the result to the client. But your work did not seem to…

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Becoming a Steve Jobs or Computer Empire
After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as…

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What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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structure of the enterprise

Its own bus. How to open a business for passenger transportation

Shuttle taxis are one of the most profitable and liquid types of car business. However, its launch is fraught with many difficulties that must be borne in mind for start-up entrepreneurs.

In most Russian cities, normal bus service is not developed. In cold weather, people are forced to stand at stops for half an hour, an hour, or even longer. We have to choose one of two evils: either wait for a long time for a single, but cheap bus, or quickly get to a place on an expensive taxi. Minibuses offer a third option: quickly and inexpensively. Continue reading

What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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