What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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Open the point with shawarma: affordable profitable business, costing from 65 thousand rubles, with the original recipe and features
Opening a point for making and selling shawarma is a great idea for a small business with a small investment. And despite the ingenuity of this business, there are features…

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How to talk with the client
Very many workers at least sometimes communicate with customers. The ability to communicate competently with them is irreplaceable: employees who possess them increase the company's profit. Of course, everything largely…

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Own business: how to open a car wash
1. PROJECT SUMMARY The purpose of this project is to open an on-site car wash, which involves the use of a dry cleaning method. The project is located in a…

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Formation of the company's image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:…

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but at an affordable price

Customer loyalty programs

Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today’s market, such an approach is unacceptable. Fortunately, there is a decent alternative: increasing customer loyalty by maximizing their needs.

What is meant by loyalty program? Continue reading

Becoming a Steve Jobs or Computer Empire

After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as the example of Jobs shows how the computer industry was created and developed, with all its ups and downs. The book is very stimulating, as it shows how one person could change not only his fate, but also see the prospects in the field of computer technology for many decades to come. Whatever obstacles do not get in the way of Jobs, he stubbornly moved forward. Continue reading

How to increase sales in a crisis

Crisis time makes everyone think about increasing sales. After all, citizens are not ready to part with a large amount of money. And the stores do not have enough profit to keep afloat. In this connection, many entrepreneurs are interested in how to increase sales in a crisis.

Crisis time dictates its own rules. And often they are so harsh that even successful companies in the past leave the market. Continue reading

"Do it yourself" your business: 6 business ideas
The basis of any business is the target audience. If it is - the business works, no - no matter how good the business is, there will be no profit.…

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How to expand business
Having the opportunity to open your business is not enough; it is important for an entrepreneur, after starting a business, to know how to manage the organization further and how…

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