How to provide discounts
The main objective of discounts is to increase the turnover and strengthen the company's position in the sales market. Sometimes an organization fails to get the desired response from buyers.…

Continue reading →

Becoming a Steve Jobs or Computer Empire
After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as…

Continue reading →

How to increase sales in a crisis
Crisis time makes everyone think about increasing sales. After all, citizens are not ready to part with a large amount of money. And the stores do not have enough profit…

...

Open the point with shawarma: affordable profitable business, costing from 65 thousand rubles, with the original recipe and features
Opening a point for making and selling shawarma is a great idea for a small business with a small investment. And despite the ingenuity of this business, there are features…

Continue reading →

How to reduce enterprise costs
Revenue consists of income and expenses that organizations have to bear. That is why reducing the cost of the enterprise becomes the only source of high profits. An erroneous strategy…

...

high cost of goods

How to make telephone calls

Every businessman should know how to conduct telephone calls. The dynamic rhythm of modern life dictates its own rules. The desire to increase sales, improve the quality of service, or improve technological processes is forcing business people to more and more often perform many tasks outside their office. The time allotted for solving current office problems is often scheduled by the minute. In such a situation, it is almost impossible to pay attention to the interlocutor, who had the honor of an unplanned visit. A full-fledged way of negotiating was by phone. Continue reading

How to get a small business subsidy

One of the main obstacles to starting your own business is the lack of funds. Often, it is this obstacle that stops potential entrepreneurs from realizing their plans. Those who have already opened their business, may also face the problem of lack of finance to maintain and develop business. In case of such problems, you should learn in detail about how to get subsidies to small businesses. Continue reading

Customer loyalty programs

Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today’s market, such an approach is unacceptable. Fortunately, there is a decent alternative: increasing customer loyalty by maximizing their needs.

What is meant by loyalty program? Continue reading

How is the profitability of the enterprise calculated
Profitability is a key indicator of a commercial organization. It is necessary in the preparation of a business plan, cost accounting, setting prices, as well as to understand how profitable…

...

Three basic rules of merchandising
Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means…

...