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Open the point with shawarma: affordable profitable business, costing from 65 thousand rubles, with the original recipe and features
Opening a point for making and selling shawarma is a great idea for a small business with a small investment. And despite the ingenuity of this business, there are features…

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How to advertise your business on the Internet
Today, the global network provides tremendous advertising opportunities. It is safe to say that a firm or entrepreneur who does not use the Internet for advertising loses a large percentage…

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Becoming a Steve Jobs or Computer Empire
After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as…

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How to make telephone calls
Every businessman should know how to conduct telephone calls. The dynamic rhythm of modern life dictates its own rules. The desire to increase sales, improve the quality of service, or…

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How to choose the right staff
As any employee wants to find a good job, any employer wants to hire qualified, responsible and purposeful employees. And this is not surprising, because the staff is the “face”…

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How to choose the right staff

As any employee wants to find a good job, any employer wants to hire qualified, responsible and purposeful employees. And this is not surprising, because the staff is the “face” of the company. Thanks to employees, a business can flourish or even die.

In large firms, specially trained people – personnel officers are usually engaged in the selection of personnel. Continue reading

Three basic rules of merchandising

Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means the use of certain methods of displaying goods, window dressing, equipping goods with prices and promotional materials.

Today, merchandising is used not only in grocery stores, but also in clothing stores, other goods, in pharmacies, etc. And it can be used not only by the owners of supermarkets, but also by the owners of small shops. Continue reading

Customer loyalty programs

Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today’s market, such an approach is unacceptable. Fortunately, there is a decent alternative: increasing customer loyalty by maximizing their needs.

What is meant by loyalty program? Continue reading

How is the profitability of the enterprise calculated

Profitability is a key indicator of a commercial organization. It is necessary in the preparation of a business plan, cost accounting, setting prices, as well as to understand how profitable a business is. Profitability are interested lenders and investors when making decisions about cooperation with the company. In this regard, you need to know how to calculate the profitability of the enterprise.

What is profitability?
Profitability is a relative value that shows how efficiently an enterprise manages available funds (assets, capital, fixed assets, etc.). Continue reading

How to increase the turnover of goods in the store

Knowing how to increase the turnover of goods in the store is useful to every retail owner regardless of how successful he is at the moment. New laws are being adopted, competition is growing, and in these changing conditions one must always be one step ahead.

Goal setting
Like any other idea, an increase in turnover should be formulated as a clear goal. Understanding what you need is the first step to increase sales. Continue reading

What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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How to increase the turnover of goods in the store
Knowing how to increase the turnover of goods in the store is useful to every retail owner regardless of how successful he is at the moment. New laws are being…

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