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How to present a project to a customer who does not understand your work?
Here you have designed the site, drew a logo or wrote text for the landing page and drop the result to the client. But your work did not seem to…

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Formation of the company's image
Image is a representation of the company, which is created from its competitors, partners and customers. A good company image is an important component of its success. He will allow:…

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How to run a business with a friend and not lose everything
# 1 Create a general idea Partnership with friends is beneficial because the general idea is a more effective motivator than money. A business that grows on the foundation of…

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How to attract investment
If you are interested in how to attract investments, then you should initially decide on the type of investor that will fully meet the interests of your company. To this…

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4 basic steps to start your own business in the US
Doing business in the United States, in a country where the form of private enterprise has been erected in an absolute, is a rather simple task. But strict and orderly.…

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How to choose the right staff

As any employee wants to find a good job, any employer wants to hire qualified, responsible and purposeful employees. And this is not surprising, because the staff is the “face” of the company. Thanks to employees, a business can flourish or even die.

In large firms, specially trained people – personnel officers are usually engaged in the selection of personnel. Continue reading

Three basic rules of merchandising

Any seller of goods wants to sell it faster. And in this much helps him such a thing as merchandising. Merchandising is a specific method of product promotion. It means the use of certain methods of displaying goods, window dressing, equipping goods with prices and promotional materials.

Today, merchandising is used not only in grocery stores, but also in clothing stores, other goods, in pharmacies, etc. And it can be used not only by the owners of supermarkets, but also by the owners of small shops. Continue reading

Customer loyalty programs

Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today’s market, such an approach is unacceptable. Fortunately, there is a decent alternative: increasing customer loyalty by maximizing their needs.

What is meant by loyalty program? Continue reading

How is the profitability of the enterprise calculated

Profitability is a key indicator of a commercial organization. It is necessary in the preparation of a business plan, cost accounting, setting prices, as well as to understand how profitable a business is. Profitability are interested lenders and investors when making decisions about cooperation with the company. In this regard, you need to know how to calculate the profitability of the enterprise.

What is profitability?
Profitability is a relative value that shows how efficiently an enterprise manages available funds (assets, capital, fixed assets, etc.). Continue reading

How to increase the turnover of goods in the store

Knowing how to increase the turnover of goods in the store is useful to every retail owner regardless of how successful he is at the moment. New laws are being adopted, competition is growing, and in these changing conditions one must always be one step ahead.

Goal setting
Like any other idea, an increase in turnover should be formulated as a clear goal. Understanding what you need is the first step to increase sales. Continue reading

How to provide discounts
The main objective of discounts is to increase the turnover and strengthen the company's position in the sales market. Sometimes an organization fails to get the desired response from buyers.…

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What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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