The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of this or that product. Therefore, the primary task of sellers and manufacturers is the selection of their product among the universal monotony. For this, an extremely effective, but rather simple method is used – the development of a unique sales offer (hereinafter referred to as UTP). UTP as a marketing strategy was first proposed by R. Reeves in the book Reality in Advertising, where promotion was given the role of an “active sales person.” Continue reading
After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as the example of Jobs shows how the computer industry was created and developed, with all its ups and downs. The book is very stimulating, as it shows how one person could change not only his fate, but also see the prospects in the field of computer technology for many decades to come. Whatever obstacles do not get in the way of Jobs, he stubbornly moved forward. Continue reading
Any change that occurs in the documents of the organizational and legal nature of an enterprise should be reflected in the so-called unified state register of legal entities. The set of rules on the basis of which individual entrepreneurs and legal entities are registered is enshrined in the law, which has a corresponding name. Let’s look at how to make changes to the company’s charter, and what constitutes this process as a whole. Continue reading
Crisis time makes everyone think about increasing sales. After all, citizens are not ready to part with a large amount of money. And the stores do not have enough profit to keep afloat. In this connection, many entrepreneurs are interested in how to increase sales in a crisis.
Crisis time dictates its own rules. And often they are so harsh that even successful companies in the past leave the market. Continue reading
Having the opportunity to open your business is not enough; it is important for an entrepreneur, after starting a business, to know how to manage the organization further and how to expand the business if necessary. The best way to solve the problem is to hire a highly qualified employee who can help you in your endeavors. Such people have a wide customer base and a decent portfolio. Continue reading