How to run a business with a friend and not lose everything
# 1 Create a general idea Partnership with friends is beneficial because the general idea is a more effective motivator than money. A business that grows on the foundation of…

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How is the profitability of the enterprise calculated
Profitability is a key indicator of a commercial organization. It is necessary in the preparation of a business plan, cost accounting, setting prices, as well as to understand how profitable…

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How to determine the break-even point of the enterprise
Both in current activities and in production planning, a fairly efficient and simple tool for determining the necessary profit is used - break-even analysis. Before you determine the break-even point…

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Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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What are cold calls
Recently, such a sales technique as cold calls has been heard. These are calls to potential customers who are not yet familiar with the company (as opposed to warm calls…

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Increase customer loyalty

Under the main criteria of client loyalty understand:

willingness to trust the opinion or vision of a company representative;
desire to deal with controversial, ambiguous situations;
willingness to listen to the proposals of the representative of the company and discuss them;
the desire to jointly achieve the best result of cooperation. Continue reading

How to determine the break-even point of the enterprise

Both in current activities and in production planning, a fairly efficient and simple tool for determining the necessary profit is used – break-even analysis.

Before you determine the break-even point of the enterprise in the calculation methodology include a number of assumptions:

The dependence of revenue and production costs is linear; Continue reading

How to invite people to network business

Network business or network marketing is a system for selling a variety of goods and services through a system of independent distributors. Participation in the network gives its distributors various benefits for goods, and the income is made up of the commission for sales and referral rewards. Not everyone knows how to invite people to the online business. Continue reading

Rules for the development of a unique commercial offer (UTP)
The multitude of similar goods and services that flood the market leads to confusion of ordinary buyers, because it is not so easy to make a choice in favor of…

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How to create a brand
Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions. A brand is a symbolic display of…

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