What is the most effective advertising
Effective advertising campaigns play a very important role in the development of any business, which: tell the target audience about goods or services; they are interested in buying this product;…

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How to get a small business subsidy
One of the main obstacles to starting your own business is the lack of funds. Often, it is this obstacle that stops potential entrepreneurs from realizing their plans. Those who…

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How to increase sales in a crisis
Crisis time makes everyone think about increasing sales. After all, citizens are not ready to part with a large amount of money. And the stores do not have enough profit…

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How to create a brand
Before you create a brand, you need to figure out what this concept means, determine its key components and identify the main functions. A brand is a symbolic display of…

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Its own bus. How to open a business for passenger transportation
Shuttle taxis are one of the most profitable and liquid types of car business. However, its launch is fraught with many difficulties that must be borne in mind for start-up…

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Its own bus. How to open a business for passenger transportation

Shuttle taxis are one of the most profitable and liquid types of car business. However, its launch is fraught with many difficulties that must be borne in mind for start-up entrepreneurs.

In most Russian cities, normal bus service is not developed. In cold weather, people are forced to stand at stops for half an hour, an hour, or even longer. We have to choose one of two evils: either wait for a long time for a single, but cheap bus, or quickly get to a place on an expensive taxi. Minibuses offer a third option: quickly and inexpensively. Continue reading

“Do it yourself” your business: 6 business ideas

The basis of any business is the target audience. If it is – the business works, no – no matter how good the business is, there will be no profit. Each consumer group has characteristics and non-overlapping features. However, there are special buyers that are different from each other, but, nevertheless, united by the main trend – they like to do something on their own: tinkering, glue from paper, cut out of wood, grow plants and much more. And this is an excellent niche for business, knowing the desires of this group. Continue reading

Business for the self-employed: selling fresh bread through Instagram

Self-employed – people who provide paid services or sell the results of their activities, whose earnings are periodic, or are an auxiliary item of income to the main type of work. In a number of regions of Russia, the self-employed, in the form of an experiment, are provided with tax breaks and other preferences. One question remains – what to do if you want to become self-employed in order to earn money. Continue reading

Becoming a Steve Jobs or Computer Empire
After reading the book “The Making of Steve Jobs”, I had a feeling that I was able to live with him all his life. The book is very interesting, as…

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Customer loyalty programs
Each company has two ways to retain customers. The first is to prevent their transition to competitors, which sometimes takes the form of monopolization. In today's market, such an approach…

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